TRG in the UK and Europe

TRG in the UK and Europe

Photo by Mike Kwasniak
TRG has inspired New Wolsey Theatre to
completely re-shape their business model.
 Read their story>>

The Results Group for the Arts (TRG Arts) is a data-driven consulting firm obsessed with your success. 

We invite you to learn from our experts in marketing, pricing, and fundraising—all through the lens of patron loyalty. Let’s grow the love of your patrons together, from first-time ticket buyers to longtime donors.

Whether you're in North America or Europe, no other firm has a depth of knowledge like our experts. Best practices evolve. Come learn with us.

Ready to get started? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG

Recent UK and Europe clients


What UK and European clients are saying about TRG:

"The combination of a friendly approach and helpful advice underpinned by solid analysis of our own data gave us the confidence to tackle a major strategy change, including follow up support."


Adrian Jackson
Chief Executive 
Wolverhampton Grand Theatre

"Working with TRG gave us the courage to make changes which have had substantial impact to our financial stability. Having a trusted outside partner who has done this many times helped us have confidence in our decisions when we weren’t sure how patrons would react."

Stephen Skrypec
Head of Sales and Marketing
New Wolsey Theatre
Read the case study>>

London Office

In March 2017, TRG Arts opened its London office to better serve its UK and European clients.

TRG Arts
17B The Artworks Elephant, Elephant Rd
Elephant & Castle, London, SE17 1AY, UK

020 7438 2040


David Brownlee, Vice President for the UK and Europe, leads TRG’s team in the UK and Europe and also serves as lead consultant for clients. David joined TRG in 2017 after its merger with UK consulting firm BON Culture. 

More about David>>


Lindsay Anderson, Vice President of Client Development, leads the team which serves to introduce and match arts and culture clients with TRG products and services. Since joining TRG in 2007, she has managed consulting services for the company and has been lead consultant for clients nationally.

More about Lindsay>>

Our services

Long-term consulting engagements

If you’d like to have longer-term and lasting impacting on your organisation's operations, consider either our Best Practices or Capacity Building consulting engagements. These on-going projects are high-touch, high impact and our clients see the greatest results out of all the work we do.

Our Best Practices Consultancy has an emphasis on marketing sales, while the Capacity Building Consultancy is our premier consulting service with a focus on organisational transformation. Both consulting engagements will help your organisation grow deeper patron relationships during every interaction, and grow revenues at every stage of engagement. TRG’s expert consultants offer an approach that is customised to your organisation's unique situation and will work along with your team to offer data-driven results. 

Learn more

Short-term “sprint” engagements

These 1-2 day consulting intensives deliver actionable, results-driven plans customised to your organisation. Designed to deliver impact quickly, sprints provide a powerful boost to savvy marketing and development leaders who can return home to implement with their teams.

Demand Management Sprint

Build full-looking houses and maximise revenue from every ticket. We’ll use your data to rescale your venue and teach you to manage ticket inventory strategically to grow loyalty and revenues. 


Sales & Patron Services Management Sprint

Turn your sales team into a cross- and up-sell machine with an intensive that teaches your box office manager(s) ways to inspire and incentivise a loyalty-focused staff.


Subscription Campaign Planning Sprint

Build an actionable, multi-channel subscription campaign plan that works for today’s culture and lifestyle. Eighty percent of TRG clients are growing subscription. Find out why.


Single Ticket Campaign Planning Sprint

Craft a detailed single ticket campaign plan for your entire season, retaining and upgrading last year’s ticket buyers, while finding (and keeping) optimal new prospects from your community.


Annual Fund Campaign Planning Sprint

Major donors rarely arise from nowhere. Build a plan to identify, qualify, cultivate and retain patrons into a lasting, sustainable revenue base of philanthropy. 


Loyalty Planning Sprint

Armed with information from TRG’s signature pair of loyalty data analytics, our expert consultants will identify and address gaps in your loyalty continuum and help you build a growth path for every patron in your database. 


Analytics & Research

Patron Loyalty Index

TRG's signature analysis details loyalty, household by household in your database, to identify ways to grow patronage holistically, across the marketing, development and box office departments.

LEARN more

Key Metrics

Understand how you compare with peer organisations in critical factors like attraction of new-to-file patrons, retention and attrition rates across tickets, memberships, subscriptions and donations.

LEARN more

Professional development

TRG Arts Executive Summit

Come together with executive leaders in arts and culture to learn how to effectively lead your arts organisation toward sustainable revenue growth.

More Details              Request your Invitation


Learn from the industry’s leading arts consultants in a classroom setting.

See Upcoming Events

Ready to start a project?

Whether you're interested in a product above or you don’t see the perfect fit and want to explore a custom/bespoke project, let's talk. Email or share your information below to start the conversation.

Ready to start a project?

719.686.0165 |  020 7438 2040

Admin Login