Marketing is from Mars; Development is from Venus at the TRG Arts Center for Results

Marketing is from Mars;
Development is from Venus

A boot camp for arts marketing and fundraising leaders

Encore dates: Thursday-Friday, November 16-17, 2017

at the TRG Arts Center for Results in Colorado Springs

Dogs vs. cats. Android vs. iPhone. Alien vs. Predator.

Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.

You may say, “We have a great working relationship!”

That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”

In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season. Over your 2 days in Colorado Springs, you’ll have focused time to:

  • learn more about each other’s personalities, strengths, and working style, optimizing trust and confidence
  • explore the latest best practices developing donor-ready patrons
  • evaluate your own efforts to date based on data
  • find collaboration opportunities to better build patron relationships together

By the end of the two-day session, not only will you like each other, but you’ll create a data-driven plan that you can take back to develop patron relationships all season long, specifically designed to bolster return-on-investment.

Registration deadline: Sunday, October 1, 2017

Fee: $1,500 for both marketing and development leaders to attend ($750 per person)

Registration is limited for this event. Book early to avoid disappointment. Price is subject to change.

Register now

What people are saying about this boot camp


"This was one of the most productive, eye-opening, informative seminars I have ever attended. I feel armed with both knowledge and strategies we can implement immediately."

Karyn LeSuer
Director of Marketing
Mark Morris Dance Group

"So many times you leave a workshop with a vague sense of what comes next. With this experience, we are leaving with concrete immediate next steps, and plenty of additional goals to follow down the road."

Kristin Curry
Director of Development and Membership
The Newark Museum

"This was, by far, the best conference I have ever attended. I learned a great deal and more importantly, can see new areas of opportunity for the advancement team."

Melanie Sheffield
Director of Development
Boston Ballet

"I came not sure what to expect. (Would I have to do trust falls with my colleague?) I feel now like this was more valuable than any other professional development session I’ve had. I’m leaving with new insight, ideas, and an action plan."

Jessica Boatright
Director of Marketing
Alliance Theatre


100% of March 2017 Marketing is from Mars; Development is from Venus boot camp participants agreed that they had learned something tactical that will change how they do business.

Is this boot camp right for us?

Take this simple quiz to find out.

True or false?

  • Development and marketing meet infrequently (once a month or less).
  • Marketing and development have fought or have had tension over resources.
  • Marketing and development’s budgets and revenue goals are separate.
  • Development and marketing use separate databases.
  • We want more of our subscribers/members to donate.
  • We have never asked for donations in marketing materials, or efforts have not been successful.
  • We have never asked for donations at the point of sale or through telemarketing, or efforts have not been successful.
  • Our organization has an anniversary, new venue opening, or other extraordinary opportunity coming up.
  • We are experiencing declining revenue and are worried about our business model.
  • We are experiencing growth in revenue or patron numbers and want to sustain it.
  • We’ve been afraid to address this issue at our organization.
  • Marketing and development have a friendly relationship that we want to make even better.

If you answered “TRUE” to any of the above, you should consider attending. Register here>>

Still have questions? Email to learn more.



Intensives and boot camps are hosted in Colorado Springs, Colorado at the TRG Arts Center for Results, TRG's corporate office. You'll stay at the Wyndham Mining Exchange in the heart of the downtown area, just a few blocks from the Center for Results.

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TRG is available to host intensives, boot camps, and other professional development sessions in your community, customized to your needs. For more information, contact


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TRG Arts Center for Results

Best practices evolve. Keep learning.

TRG Arts is dedicated to helping arts and cultural professionals succeed. Through our Center for Results, you’ll learn how to leverage your opportunities, overcome challenges, and take your own practices to the next level—whether it's at our office in Rocky Mountains, through an event in your community, or by engaging with our online offerings.

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719.686.0165 |  020 7438 2040

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