Killer Group Sales Campaigns: Online Workshop at the TRG Arts Center for Results

Killer Group Sales Campaigns

Friday, July 14, 2017

Online Workshop (9am-5pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. Best practices in group sales have evolved in campaign planning, pricing, and relationship management: you’ll learn from TRG’s expert faculty about what's new, what's working, and what you need to do to create and grow this critical source of ticketing revenue.

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.

Have any questions? Email   to learn more.

Registration deadline: Friday, June 2, 2017

Fee: $500

Registration is limited for this event. Book early to avoid disappointment. Price is subject to change.

Register now


This online course is provided through GoToWebinar. Upon registration, you will be provided a link to the webinar.

TRG is available to host intensives, boot camps, and other professional development sessions in your community, customized to your needs. For more information, contact

I'm interested!

Sign up today by registering at Eventbrite. 

Register now

TRG Arts Center for Results

Best practices evolve. Keep learning.

TRG Arts is dedicated to helping arts and cultural professionals succeed. Through our Center for Results, you’ll learn how to leverage your opportunities, overcome challenges, and take your own practices to the next level—whether it's at our office in Rocky Mountains, through an event in your community, or by engaging with our online offerings.

Learn More

Ready to start a project?

719.686.0165 |  020 7438 2040

Admin Login