Data-Oriented Audience Development at the TRG Arts Center for Results

Data-Oriented Audience Development

Thursday-Friday, September 21-22, 2017

at the TRG Arts Center for Results in Colorado Springs

How must the field engage new demographic cohorts now, in order to build their loyalty into the future? 

Many organizations are reliant on the participation of aging Traditionalists and Baby Boomers.  As these groups age, how can the field understand the changing demography of potential arts patrons in the Gen X and Gen Y cohorts now, in order to realize their full participation as they advance into new life stages? 

In this session, you'll learn about the unique ways in which generation and ethnicity affect arts engagement. You’ll leave with strategies for how to evaluate this in your own organization and cultivate loyalty among these potential audiences, with the goal to secure their long-term participation. TRG will place data at the center of decision making, and participants will leave with a plan to boost the engagement of the various potential audience cohorts.

Have any questions? Email   to learn more.

Fee: $2,500

Registration is limited for this event. Book early to avoid disappointment. Price is subject to change.

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Still have questions? Email to learn more.



Intensives and boot camps are hosted in Colorado Springs, Colorado at the TRG Arts Center for Results, TRG's corporate office. You'll stay at the Wyndham Mining Exchange in the heart of the downtown area, just a few blocks from the Center for Results.

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TRG is available to host intensives, boot camps, and other professional development sessions in your community, customized to your needs. For more information, contact

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TRG Arts Center for Results

Best practices evolve. Keep learning.

TRG Arts is dedicated to helping arts and cultural professionals succeed. Through our Center for Results, you’ll learn how to leverage your opportunities, overcome challenges, and take your own practices to the next level—whether it's at our office in Rocky Mountains, through an event in your community, or by engaging with our online offerings.

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