Pricing & Demand Management Sprint
Pricing is much more than stating a value for a ticket: it’s about managing demand. Demand for a program, admission time, seat or series can be measured, studied, and developed into a successful management strategy. TRG’s hallmark Pricing Sprint can do just that for your next season or series of programs.
Your customized data analysis informs our work and allows our team of consultants to take the guesswork out of scale-of-house and pricing decisions. Supported by consulting expertise from the firm that pioneered demand management principles and tactics, this sprint prepares you to implement immediately. Your action plan will be tailored to your operations over the course of a 1.5 day working session at the Center for Results, building upon your institutional knowledge. You’ll be able to honor all that your patrons value while maximizing your earned revenues.
For: Marketing and executive leadership, optionally box office or patron services managers
Get these results: Maximize revenue for every ticket or admission, achieve fuller-looking performance venues.
Master and apply:
- the strategy behind pricing right, learning to right-size prices that may be too high or too low; determine if you have the right number of price points
- scale of house and inventory management techniques to combat the appearance of poor attendance
- new, updated dynamic pricing techniques that optimize revenue for all events, whether high or low demand; use the location and number of seats at each price to drive patron purchase behavior
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